Brand Surge Turns 4: The Evolution, the Lessons, and the People Who Got Us Here
Four years ago, Surge was a scrappy idea with a camera, a lot of hustle, and one simple goal: do great work and keep getting[…]
Most outbound fails for the same reason: it tries to get attention before it earns trust.
LinkedIn outbound is different because trust is baked into the platform.When someone gets a LinkedIn message, they don’t just read it, they check you. In[…]